Lead Conversion and validation rules Enable 'Require Validation for Converted Leads' in Salesforce Classic Go to Setup | Build | Customize | Leads | Lead Settings. Click on Edit . Select Require Validation for Converted Leads . Click on Save . Enable 'Require Validation for Converted Leads' in Lightning Experience Click on gear icon then Setup . On the Home Tab, look for Feature Settings | Marketing | Lead Settings . Click on Edit . Select Require Validation for Converted Leads . Click on Save . https://help.salesforce.com/articleView?id=000334707&type=1&mode=1 https://help.salesforce.com/articleView?id=000331020&language=en_US&type=1&mode=1 https://success.salesforce.com/answers?id=9063A000000E3d6